ATHLETA G!RL | FAll/Holiday 2024
Two roles, one season. I covered the textile manager’s role during their maternity leave while maintaining my developer responsibilities — managing all of Athleta G!RL's print, graphics, and novelty.
DYE EFFECTS
Two years of sourcing, developing, and refining. I built the foundation for our dye effect program with overseas wash houses — every technique shown here has become a best seller.
SPACE DYES
Every space dye starts with color. I curated custom combinations to bring the Athleta G!RL space dye program to life for Fall/Holiday 2024.
